The State of Indie Organic Traffic

The median verified indie site earns 8 organic clicks over 28 days — a reminder that most indie traffic is modest and hard-won. Traffic is heavily concentrated: the top 10% of sites hold 65% of all organic clicks across the 9 sites with measurable traffic. A long tail of small sites sits beneath a short head of break-outs — which is exactly why ranking by momentum rather than size surfaces the climbers you'd otherwise never see.

Growth is the median week-over-week change in organic clicks; categories with fewer than 3 measurable sites show no figure to avoid noise.

The RealRank Index sits at 56.4 (100 = flat): 0% of verified sites gained organic clicks and 100% lost them. It's a live read on whether indie organic search is expanding or contracting — updated as the underlying Search Console data refreshes, never a one-off snapshot.

Every figure here is computed from real Google Search Console clicks that each site connected and opted to publish — read-only, click counts only, never queries or revenue. There are no SimilarWeb-style models, no scraping, and no self-reported numbers. Sites with no traffic in the window are excluded from medians so a wave of brand-new listings can't skew the benchmark. The dataset refreshes continuously, so this report reflects November 2026 and keeps current on its own.